Acquisition of 4août by Bonum Group

Deal typeM&A & Transaction Services
IndustryTechnology & Media
Client nameBonum Group
Founded in 2006 by Gaëlle Abensour, 4août is a civic and urban communications agency, structured around three complementary pillars: consulting, digital, and creative services. The agency, which has 18 employees, counts among its clients Anah, la RATP, l’Établissement Français du Sang, Eau de Paris...

Bonum Group, established in 2022 and led by Déborah Berger, is made up of communications, marketing, and digital agencies working for causes of public interest in France, Germany, Austria, and Belgium.

Through this merger, 4août strengthens the editorial expertise of Citizen Press and helps to reinforce a comprehensive public communication offering. The integration of 4août and Citizen Press will be led by Gaëlle Abensour.