Deal typeM&A
IndustryTechnology & Media
Client nameBonum Group
Founded in January 2019 by Luc Wise, The Good Group composed of The Good Company, a creative and responsible agency; Espérance, an agency dedicated to social and solidarity economy players; and The Good Design, an agency specializing in “humanist” branding. The group generated €12 million in revenue and €7 million in gross margin in 2024. Its clients include Monoprix, Macif, Up Coop, and CNP Assurances.
Bonum Group, established in 2022 and led by Déborah Berger, is made up of communications, marketing, and digital agencies working for causes of public interest in France, Germany, Austria, and Belgium.
This merger was driven by a shared vision: to make purpose-driven communication a true lever for impact.
Bonum Group, established in 2022 and led by Déborah Berger, is made up of communications, marketing, and digital agencies working for causes of public interest in France, Germany, Austria, and Belgium.
This merger was driven by a shared vision: to make purpose-driven communication a true lever for impact.