Deal typeM&A & Transaction Services
IndustryTechnology & Media
Client nameWMH PROJECT
WMH Project is one of the leading non-media communications groups in France and Europe. It deploys more than 1,500 communications initiatives per year for corporate and institutional clients in over 100 countries.
Profirst France, a subsidiary of Profirst International founded in 1998 and headed by Jean-Philippe Braud since 2000, is a benchmark in luxury events. The agency orchestrates ambitious projects for major fashion, jewellery and watchmaking houses around the world.
This merger has given rise to a new agency, The Officin, bringing together the teams from Profirst France and Petit Ami, which joins the WMH Luxury division alongside the teams from Phénomène. The Officin aims to become one of the leading players in event production and creation in the luxury industry. By 2025, the WMH Luxury division is expected to generate more than €60 million in revenue.
Profirst France, a subsidiary of Profirst International founded in 1998 and headed by Jean-Philippe Braud since 2000, is a benchmark in luxury events. The agency orchestrates ambitious projects for major fashion, jewellery and watchmaking houses around the world.
This merger has given rise to a new agency, The Officin, bringing together the teams from Profirst France and Petit Ami, which joins the WMH Luxury division alongside the teams from Phénomène. The Officin aims to become one of the leading players in event production and creation in the luxury industry. By 2025, the WMH Luxury division is expected to generate more than €60 million in revenue.