Deal typeM&A
IndustryTechnology & Media
Client nameIci Barbès
Founded in 1982 under the name Textuel, ici Barbès, led by Laurence Vignon, is an agency specializing in editorial communication, addressing all of its clients' needs - from content creation to the design and production of advertising campaigns - enhanced by additional areas of expertise such as strategic consulting and support, brand content, social media, and more.
Babel, chaired by Laurent Habib and Juliette Mutel, is an independent corporate communications agency operating across five areas of expertise: Brands (corporate brand strategy), Contents (content strategy), Citizen (public communication), People (employer branding and internal communication), and Babylone (public relations).
This partnership strengthens Babel's ambition to reinvent corporate communications through "unboring" content that combines strategy, storytelling, and influence.
Babel, chaired by Laurent Habib and Juliette Mutel, is an independent corporate communications agency operating across five areas of expertise: Brands (corporate brand strategy), Contents (content strategy), Citizen (public communication), People (employer branding and internal communication), and Babylone (public relations).
This partnership strengthens Babel's ambition to reinvent corporate communications through "unboring" content that combines strategy, storytelling, and influence.